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Wartime Mindset

In order to fight this microscopic enemy and macroscopic anxieties, we must adopt a self-governing wartime mindset and understand that victory will mean having to deviate from a peacetime playbook.


In peacetime, we individualize our needs, personalize our wants and impersonalize the concerns and cares of others.



In wartime, we emphasize the collective whole and empathize with the community, and universalize the needs of the many.


Life or business as normal will not get us there.


WE must replace ME.


#changearchitect #realchange #we #together #unity

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